ena Development Consultants, Partner and Innovation & Communication Mediator of #DigiAgriFood, the first European Digital Innovation Hub for Agri-food in Greece, was present at the hub consortium's Kick-Off Meeting in Xanthi.
The kick-off meeting took place on December 15 and 16, 2022, at the Department of Electrical & Computer Engineering of Democritus University of Thrace, with representatives of the six (6) organizations of #DigiAgriFood.
On the first day of the Kick-Off Meeting, the partners' representatives presented their organizations' areas of activity and the solutions they can offer to facilitate the digital and green transformation, and discussed the design, management and scheduling of the project's activities and deliverables.
On the second day, the Marketing Department of ena Development Consultants and Nana Zygoura, Business Development & Marketing Consultant and Trainer, set out the main directions of the communication strategy for #DigiAgriFood, designed and delivered by ena.
More specifically, the partner representatives were presented with the hub's unified corporate identity and its complete brand guidelines, as well as the digital communication channels of #DigiAgriFood.
The #DigiAgriFood hub has been approved by the European Commission along with 135 other hubs, is part of the European Digital Innovation Hubs (EDIHs) innovation network and is funded by the “Digital Europe 2021–2027” program.
The project's lead partner is Democritus University of Thrace. Along with ena Development Consultants, the #DigiAgriFood consortium includes the Region of Eastern Macedonia & Thrace, the University of Thessaly, Perrotis College of the American Farm School and the Institute of Bio-Economy and Agri-Technology (iBO) of the Centre for Research and Technology Hellas (CERTH).
The main goal of #DigiAgriFood is to facilitate the digital and green transformation of the entire Agri-food value chain, with direct benefits for citizens, SMEs and the public sector in the regions of Eastern Macedonia and Thrace, Central Macedonia, Western Macedonia, Epirus and Thessaly. To achieve this, the hub will draw on its expertise in Artificial Intelligence, Advanced Digital Skills and High-performance computing.
The project Coordinator, Maria Michalopoulou, Vice Rector for Research & Lifelong Learning at Democritus University of Thrace, welcomed the consortium's representatives to the kick-off meeting.
A welcome address was given by Konstantinos Kourtidis, Deputy Regional Governor of Xanthi, who spoke about the importance and benefits of the #DigiAgriFood hub for the agri-food sector.
Dimitris Bardakidis, co-founder, General Manager and Head of Primary Sector Development Strategy at ena Development Consultants, presented ena's key role and the project's Work Packages.
During the two-day meeting, the representatives of the six (6) #DigiAgriFood partners enjoyed local and traditional dishes and were given a tour of the Old Town and the Folklore Museum of Xanthi.
ena Development Consultants warmly thanks Democritus University of Thrace for its hospitality and all the partner representatives for their presence and valuable contribution to the Kick-Off Meeting.
In the coming period, the substantive implementation of the project begins, with the creation of information and training points for end beneficiaries and for testing the services of the #DigiAgriFood hub.
